Confucius said "it is better to light a candle than curse the darkness." This is our motto to live the challenge of sustainability because we are convinced that everyone can make their small contribution both on a private and corporate level. A daily commitment to do better, to grow respecting both other people and the resources of nature, and to act ethically. In this sense, Pimax has decided to plant a "PIMAX" forest by giving its customers a tree to concretely represent its commitment to the environment. The basic of the project are the following : tree planting, global CO2 absorption, biodiversity protection, fighting desertification and soil erosion. It is also a great opportunity for the people who will take care of these trees as it allows local farmers to have funding, training and an opportunity for income and empowerment. Anyone who will receive a tree as a gift will be able to: know the exact position of their tree, follow the history and the project it will give life to, discovering the environmental and social benefits; Personalize your tree with a name and a message; Quantify the CO2 absorbed by your tree; Know in real time the weather of the place where the tree is growing, the owners of nearby trees and much more. Confident to encourage more and more people to change, we leave you the link of our company on the Treedom website! https://www.treedom.net/it/organization/pimax-srl